Become famous for taking control of Salesforce data at Dreamforce 13

Dreamforce and SQL access made me almost famous


My session sold out last year to a packed house at Moscone, and attendees hit the ground running post DF12 on amazing data driven projects incorporating the Salesforce Platform. Since the session, I have been invited to numerous conferences, meetups and user’s group from coast to coast to talk direct SQL access to Salesforce via ODBC and JDBC. And I have hosted several interviews with industry analysts, technical journals and professional groups.

The response has been great, and I even get recognized on the streets wearing Progress DataDirect gear as the “Salesforce SQL blogger” for interviews including last month during Data Week in New York City.

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And even my dog gets interviewed in San Diego following his youtube video demonstrating SQL access to his pee app built on force.com. And he was invited to attend Dreamforce 13 with a badge waiting for him at Moscone.​

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Dreamforce 13 and SQL access will make YOU really famous


Join me at Dreamforce for an encore presentation. They gave me a bigger room and upgraded time slot; so I’m looking forward to sharing everything I know to make you look good back home; and take control of Salesforce Platform data with direct SQL access.

Real-time SQL Access to Your Salesforce.com Data Using Progress Data Direct
SQL access to your salesforce.com data enables standards-based data access for business intelligence, data warehousing, and ad-hoc reporting and analysis. Join us to learn how to achieve this with real-time SQL-92 access, using ODBC and JDBC. We’ll show examples of organizations using SQL access, and you’ll see how you can get even more value out of your business data with these techniques.​

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Time & Location
Moscone Center West, 2009 | Tuesday, November 19th: 5:15 PM – 6:00 PM​

Click here to see if there is an open session seat.​

What will you get out of the session specifically?

• Learn how direct SQL-92 access to Salesforce.com works.
• Learn what data driven Salesforce shops are doing with SQL access today.
• See series of demos illustrating immediate business value across data visualization, data federation and SQL analysis including a really cool way to do updates.

Then walk down the read carpet


1. Download free 15 day trial of the DataDirect Connect XE for ODBC or JDBC Salesforce drivers to write SQL directly against Salesforce Platform.

2. Or call 1-800-876-3101 to speak live with a Systems Engineer to learn more.



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